lululemon + Cuchura tennis club


Where sport, style, and community meet


Bread partnered with jewelry brand Cuchara and lululemon to create a tennis club activation inspired by a shared love of the game and a commitment to wellness. The event marked the launch of Cuchara’s tennis bracelet alongside lululemon’s new tennis collection, bringing together fashion, movement, and culture in a community-driven setting. Designed to feel both elevated and approachable, the experience created a natural meeting point for sport, style, and connection.
Guests moved through a series of on-court practice sessions led by a lululemon tennis coach, followed by guided recovery and cool-down sessions with a lululemon ambassador. Branded refreshments by Cuchara added a social layer to the experience, creating space for conversation and connection while allowing guests to engage with both brands in an authentic way.

The activation welcomed more than 250 participants across the city and generated over 1 million social impressions through strong community and partner amplification. The program strengthened relationships within the local tennis community while positioning both Cuchara and lululemon at the intersection of sport, creativity, and culture.



[Home]