Soho Camp
A Curated Adult Camping Experience
Bread partnered with Soho House to produce Soho Camp, a curated adult camping experience at Camp Tamakwa that reimagined the nostalgia of summer camp through a more refined and contemporary lens. Designed as a multi-day retreat for Soho House members and invited guests, the program blended outdoor adventure with creative programming and wellness experiences, creating a setting where guests could disconnect from the city and reconnect with one another.
Rooted in the spirit of traditional camp life, the experience combined classic outdoor activities such as kayaking, archery, and ziplining with elevated programming including RIDE cycle classes, candle-making workshops, sound baths, mixology sessions, and live music performances. Guest cabins were thoughtfully curated with partner gifting and design details that reflected the tone of the retreat, creating a cohesive experience from arrival through departure.
Soho Camp welcomed a curated group of more than 150 members and invited guests, bringing together creatives, entrepreneurs, and community leaders for a shared experience that felt both intimate and expansive. The retreat generated strong engagement across Soho House and partner networks, with content continuing to circulate well beyond the event itself. Soho Camp became a defining member experience and helped establish a new model for immersive programming within the Soho House community.